SEO tips for good web design
The implementation of proper SEO techniques is vital to ensuring your business is found online. Without these techniques, your chances of being found are quite slim. To ensure your web design is fit for SEO, we’ve compiled the top tips for SEO and web design.
1. Content is king
Content is, without a doubt, one of the most important elements of SEO and good web design. Good content is what makes or breaks a website. Your aim for any content should always be to produce content that is well written, as well as being tailored and clear for your desired audience.
Keywords can help enhance your content – if they are used correctly. Focus on one keyword or long tail keyword and strategically place it throughout your writing; however, make sure it’s relevant to your business and relevant to its placement in the copy. Google will pick up if you are just repeating a keyword for the sake of it, so play it safe.
2. Avoid the use of Flash when possible
Flash will always have a place on the internet, but, when it comes to SEO, it’s not your ally. This is because it will affect the speed your page loads at, which will negatively impact your rankings and search engines can’t actually read it – which, with regards to SEO, renders it useless.
3. Always use alt tags on images
Lots of websites use images to enhance a piece of copy, but remember that search engines can only guess what a picture is about unless you actually name it. So, help give your SEO a boost by using alt tags on all your images. For example, if your picture is of Times Square, then put Times Square as the alt tag – or, alternatively, a description which helps describes the image, such as “iconic square in NYC”.
4. Make sure your URLs are readable
These are an essential component of good web design in SEO. If you are using a general content management system for WordPress web design, then you’ll find that the default link for posts and pages will look similar to this format “http://www.website.com/?p123”. The problem is, this type of URL is useless to both Google bots and humans, because it doesn’t actually describe any content on the page. Therefore, use links that display what the page is actually talking about such as, http://www.website.com/seo-tips-for-good-web-deign.
For professional, high quality web design and SEO services, contact iprogress today.