Top web design trends of 2017
The world wide web is constantly expanding and the latest trends come and go all the time in web design. Trends are the driving forces for change which push an industry forward. Here are the top web design trends of 2017 and things you should consider if you haven’t already.
1. More and more brands are adopting a mobile-first approach
Mobile phones are now the top devices used for searching the internet and this is especially true in the UK. Therefore, more and more companies are recognising the importance of having a device-responsive website that delivers content on a smaller screen effectively. If your website isn’t mobile compatible, then you’re putting yourself at risk of being lost in the swarm of online business and profiles. Having a mobile-friendly website doesn’t just look good, it’s also essential from a user experience and branding point of view, forcing you to choose the most relevant and important content that makes an impact.
2. Big, bold and beautiful typography
Typography is a powerful visual medium in web design as it enables a brand or business to create a personality, set tone and evoke emotion. As device resolutions are becoming sharper, text becomes easier to read on-screen, and we find brands pushing the limits of typography. There’s already been an increase in the use of full-screen type with over-sized type evoking an aesthetically pleasing and unique style. Along with this, there continues to be an increase in image layering working in conjunction with parallax scrolling. This trend will continue to grow into 2018.
3. Video is king
The video isn’t a new element when it comes to web design, but it’s certainly become a vital one. According to recent studies, data suggests that by 2018, 79% of all consumer internet traffic will be video. The video is a versatile medium useful for marketing, vlogging and story-telling etc. This is because video is more dynamic and holds attention for longer.
These are only three of many top web design trends that have captivated web designers’ hearts in 2017, and we will see an increase in these further as we enter 2018. If you seek top-quality web design to help enhance your business’ online profile, then contact iprogress to see how we can help today.