4 components of any great eCommerce product page
The greatest battle for many eCommerce sites is first attracting potential customers to their product pages. Giants in the eCommerce industry, such as Amazon, make it incredibly hard to rank for target products, and many will not even be aware that you exist. That’s why it is imperative that you optimise all product listings on your site to ensure that, once people do visit, you have the best chances of converting them into paying customers.
So, here are four key components that any great eCommerce product page must have.
1. Unique, in-depth descriptions
When you place a new product on your site, don’t simply add in the specifications off the packaging, or copy and paste the details from another site. This content is not unique and Google won’t rank you for it. Similarly, your customers want to be impressed by what you have to say, and a bog standard product description won’t cut it. Get across the quality of each and every product and help convert that customer there and then.
2. High-quality media
Another easy way to make sure your site stands out is to provide plenty of high-quality images and videos for each and every product. These should highlight the USPs of each product and demonstrate someone putting them to use.
3. Reviews
Reviews are the biggest indicator that a visitor to your site will have to show them that the product is of great quality and that your site is trustworthy. This means encouraging reviews and feedback from every single person who buys from you. Try offering future discounts as an incentive to leave reviews for recent purchases.
4. Related products
It’s already been said, but once you have someone on your site, you need to make the most of them being there. Having related and complementary products to those they are interested in is a quick and easy way to boost sales.
There is nothing particularly secret about each of the above points, but so many eCommerce sites fail to incorporate them effectively. This is a fast way to miss out on customers and avoid growing your business. Instead, you need to focus on making your site stand out and convert as many people as possible.
This all starts by having a high-quality and bespoke eCommerce site in place, which incorporates each of the above components and allows you to customise them for every product. To get started, or to revamp your existing site, get in contact with us today.