Cut costs and boost profits with responsive web design
For businesses in any industry, having an effective web presence is essential. As well as increasing brand awareness and building your reputation, a well-designed website can increase sales and, therefore, boost profits in the long term.
It’s important to remember, however, that people use the internet in different ways. Rather than viewing websites solely on a desktop PC, users now rely on a wide range of technologies. Laptops, tablets and smartphones enable users to access the internet whenever they want to, so it’s vital that your site is accessible and functional across a range of platforms.
Using responsive web design enhances the user experience, regardless of which platform is used, and ensures that users are able to access your content quickly and easily. If your current site isn’t easy to navigate when using a mobile device, for example, users may simply stop visiting the site. By using a responsive design, you can increase the number of visitors and retain their interest.
How to reduce costs with responsive websites
Although some companies have different sites for mobile users, this can be counterproductive and unnecessarily costly. Managing two sites can be time-consuming and this is reflected in the company’s outgoings. In addition to this, it may be difficult to analyse user behaviour if your business is operating two or more sites.
By using one, responsive website, businesses can reduce the costs associated with managing numerous sites. Having a separate site to cater for mobile users may result in you having two SEO strategies in place at one time, for example. Running two SEO campaigns effectively doubles the cost of these marketing activities, either in direct financial output or in terms of productivity.
Instead of duplicating your online efforts, you could reap the rewards of using a single, responsive site. With the ability to manage responsive sites via just one administrative platform, businesses can update site content seamlessly and without any inconsistencies.
Furthermore, a coherent and consistent approach to your web design enhances the UX, or user experience, and results in increased traffic and conversions. To find out more about the benefits of using responsive web designs or to access the latest trends in web design, why not contact us today?