Why website design is an important part of your marketing process
It’s a fact – when it comes to selling your business online as a trusted, reliable and worthwhile place to gain knowledge, buy products or any other function, web design can make all the difference. As a website design company, you might think we’re saying this because creating great websites is in our best interest. But, as Forbes has discovered, it’s also an integral part of what helps us decide which company to choose, and which brand to trust.
The importance of good design – and the problems bad design can cause
Good website design doesn’t just benefit the brand; it also benefits the visitor or customer in a variety of different ways. With a certain standard of web design becoming the norm across many industries, a poorly designed or underperforming website can make any business stick out in the worst possible way. The impact of website design on anything from SEO to branding can be severe, especially when it’s done wrong.
If you want to attract the right customers, good web design is an essential part of the service you provide to your customers, as in a world where smartphones are integral to daily life they are as likely to see you through their screen as in person, and maybe even more so. According to AdWeek, over 81% of customers like to research a product online before they buy it. With that much of your customer base seeing your company through the digital lens, excellent web design has never been more critical.
How website design can impact your sale process
If you’re working directly with customers, it’s likely that their first step will be to check out your website to find out more about your business and how you can help them. A well designed, thoughtful and content-rich website has all the right indicators to encourage customers to continue the buying process – whether it’s a modern style, easy to use features or entirely reactive design. Anything you can do to make your customer’s life easier, and encourage them to purchase faster, is in your best interests.
In contrast, a badly-designed website can cost you many customers. Consumers are more interested in the brand of businesses and aesthetic than ever before, so a beautifully designed store or amazing social media branding can quickly be let down by a weak link in the chain, such as a website that isn’t on-brand or appears out of date. If the response your site is evoking is to tap, click or swipe off as soon as possible, you’re missing out on visitors and customers who might otherwise love what you’re offering.
How can my website design be improved?
The first step to getting a great website design for your business is having a solid understanding of what your customers are looking for, and what exactly they need from a website. It might just be the basics, including contact information and reactive design, for a local business, or a thoroughly revamped and reworked eCommerce system for a large-scale company. From intuitive navigation to effective calls to action, there’s a great deal to consider when designing a website from scratch or even evolving an existing platform.
The ideal first step to beginning a new website is speaking to the experts. Choosing to work with a great web development company can offer you insights you might not even have considered, and they can help mould your concepts and ideas into an attractive, appealing and functional platform that’s sure to impress your customers and make your brand better than ever. At iProgress, we use our expertise in the Liverpool area and beyond to create fantastic websites that help brands thrive. Contact us today to find out more about what we can do for your business.